Cognitive Neuroscience Consulting - CoDNA International Sustainable Business Genetics Hub
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CORPORATIONS > Sustainability Consulting Services > Cognitive Neuroscience Services
Cognitive Neuroscience is a branch of neuroscience that tries to explain people's arousal points, unconscious orientation behaviors and decision-making processes with brain imaging techniques. In traditional research and interviews, people can be misleading. They may give answers that will make themselves or others happy, they may show different behaviors rather than they think. It has been observed that utilizing neuroscience on developing external and internal relations, is very beneficial in determining the sensitivity points of the audience, contacting their correct perceptions or influencing their decision-making processes, and creating a permanent image.
– How are some brands, some people etched in our memories? –
– Which parts of us did they touch? –
– What was the quality that focused our interest on them? –
So developing relationship, communication, marketing and image applications with neuroscience gives us the chance to understand people's decision-making mechanisms and capture them from their sensitive points.
Appeal to the neurons, perceptions, chemistry of your target audience...
In this context, our cognitive neuroscience services we provide to our companies;
– Measurement and reporting of the organization's image, slogan and other marketing elements (advertisement, packaging, website, social media account, etc.) performance in the neuroscience laboratory –
– Determination of communication policies that fits to the activity area and target audience of the corporation –
– Creating and developing a corporate image, accordance with the perceptions of the target audience –
– Supporting managers in the neuroscience of relationships and in neuropolitics –
– Supporting the corporation with neuromarketing and neurosales activities –
– Improving internal communication of organization –
– Preventing from internal stress and conflicts –
– Management of generational differences within and outside of the organization –
So we gain our corporate partners the competence by cognitive neuroscience at the point of realizing the right perception, image and effect.
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